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Business Analytics VS Data Science

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We will talk about two chief technologies that deal with data namely Business Analytics and Data Science. The latter is specific to customer choice, geographical influences concerning the business, and the former deals with business issues that relate to profit, cost, etc.

Therefore, on the prima facie, they are quite related to each other and are used interchangeably but in reality, are quite different from each other.

Business Analytics as we know existed for quite a long time more than 2 decades from the late 20th century. However, data science gained momentum in the 21st century roughly around the year 2008.

Let us begin from the basics and yes you must understand about data briefly.

Data is in raw form and the processed data is called information. You need to know the Data Life Cycle Management (DLCM) and the classification of data.

Data existed in raw form even before the computer era in the form of books or libraries. But after the Digital revolution, data and information co-existed and are found in the digital form accessible to all.

The explosion and exponential growth of data started in early 2010. They became a common phenomenon after the discovery and use of the internet. Only in the last 3 years, huge data has been created with the help of digitization. Before this, all data were contained randomly and hence is now reachable.

The data that is initiated or ideated, then it is created, followed by classified, stored, accessed, processed, stored again, used, and finally destroyed is called the Data Life Cycle Management.

Typically the data in the digital world is classified as

Structured

Semi-Structured

Unstructured

Data is visible and understandable

Not very structured at the same time no random. Has some correlation

Random data

Very limited processing is required to interpret the data

Little analysis is required for understanding the data

Requires a lot of processes to convert into meaningful data

To differentiate business analytics from data science, know about data science.

It is an interdisciplinary field that works towards decoding and demystifying large datasets namely the big data by making use of a combination of maths, statistics, information science, computer science, machine learning, data analysis, and other related fields of study.

Data Science as such follows 5 steps:

  1. Data capturing is done
  2. Captured data is maintained
  3. Then they are processed
  4. Such processed data is analyzed
  5. Finally, reporting is done

Find a detailed explanation of the same in the picture depicted below.

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What is Business Analytics?

The technology used and the practice followed to collect, collate, process, analyze, and study the data related to any business for monitoring the business performance as well as to expand the scope of improving the business planning and future of business is called business analytics.

Business Analyst makes use of various forms of quantitative analysis, statistical, predictive, analytical modeling, and iterative methods for getting the insights of the business data. Thus with the obtained data, they get a hold about the business past which helps them to devise a plan for a successful business. Further, it also paves the way to solve complex problems in business operations and improves sales and revenue generation. Overall, the productivity of the team is increased.

1) Descriptive – This form of analytics answers the question of “What has happened?” and is the most basic form of analytics which does not require high-end tools but can be done manually by using excel sheets etc.

2) Diagnostic – Here it mainly focuses on answering the question “Why did it happen?” and this answer can be found by using analytics tools such as drill-down, data discovery, data mining, and correlations.

3) Predictive – The future in analytics comes into picture here as it predominantly deals with finding an answer to the question “What will happen in the future?” Statistical and mathematical tools help to find answers to this question.

The Predictive Business Analytics can be further divided under the sub-categories as follows:

  1. What next? Predictive Modelling
  2. Why did it happen? Root Cause Analysis (RCA)
  3. Data identification and correlation – Data Mining
  4. What will happen with this trend if continued? Forecast
  5. Simulation to find what will happen? – Monte-Carlo Simulation
  6. When to invoke action and rectify the process. – Pattern Identification and Alert

4) Prescriptive – Now, comes the action point from a business perspective, “What should a Business do?” Optimization and simulation tools are widely used for this purpose.

Business Analytics can be termed as part of Data Science. Data Science encompasses a lot of interdisciplinary fields such as computer science, mathematics, statistics, data analytics, and programming, Artificial Intelligence, Machine Learning, Neural Networks, and Deep Learning to solve complex problems consisting of large data sets.

Whereas, Business Analytics is used for solving specific business problems using optimization, simulation, statistics, and mathematics.

You should know the difference between both so that you can choose a career in business analytics or data science as it requires you to exhibit your talents and skills in your chosen area.

For instance, data science requires advanced knowledge of programming and coding in general and many areas as described above.

Whereas if your skills are limited and more towards mathematics, optimization, simulation, operations research, statistics, and data analytics you can choose the topic of Business Analytics as your chosen career path.

Categories

Business Analytics

Data Science

Skills Required

Requires skills in Mathematics, Simulation, Optimization, Operations Research and Statistics

Requires interdisciplinary skills in Computer Science, Programming, Statistics, Data Analytics, Mathematics, AI, ML, Deep Learning and Neural Networks

Data Usage

Use of Business data

Use of Large data sets called big Data

Type of data used

Use only structured Data

Use all the 3 types of data

Why it is used

Used to get Business Insights on Business Operations, Revenue Generation, Forecasting sales, and to increase productivity.

Is used to solve specific business problems

Used to get answers to the User and sensors behaviors and solves very complex problems

Is used for Sensors and Users behaviors trends and patterns

Stages or types

Four types of Business Analytics – Descriptive, Diagnostic, Predictive and Prescriptive

Has five stages – Capture, Maintain, Process, Analyze and Communicate

Where they can be applied to? Industries

Applications of Business Analytics in Marketing, Technology, Retail, and Finance

Applications of Data Science in Education, Technology, Finance, and E-Commerce

Critical or not

Is used for making critical decision making

Data Science results are not used for making critical decisions

Future

Used in the future for doing Tax Analytics and Cognitive Analytics

Can be used for doing Artificial Intelligence and Machine Learning applications

Role

Statistical analysis

Coding, and programming

Coined in

19th Century

2008

In short

Statistical Study of data

Data studied using statistics

Cost on Investment

In medium scale

In large scale

Type of Industry

Small, Medium and Large Enterprises

Used in Large Enterprises

Tools Used

MS Excel, Databases, and Statistical Tools such as SAS and Regression Analysis, etc.

Python, AI, Algorithms, ML, R Programming, Hadoop, Deep Learning Algorithms and Neural Networks, etc.

People Employed

In moderate scale

In large scale

Salary and Pay Scale

At par with other IT jobs

Very highly paid because of the demand, knowledge required and technologies to be used

Type of work

A business-as-usual job requiring many iterations

The work involves a lot of research and a lot of data mining work

Return on Investment (ROI)

Moderate and immediately realized

Very high and takes a long time to realize

Functional Area

Requires the work specific to Business

Requires cross-functional and interdisciplinary work

Confused between choosing a Business Analytics profile or Data Scientist ?

Let us walk you through role-specific differences allowing you to choose the best to fit in your career aspirations.

Categories

Business Analytics Roles

Data Science Roles

Strong in Programming

Do not take this

This is the right fit

Out of College

Can take up this role

Can take up this role as well

Mid-Career shift with 5 to 10 years down after the college

Easy to jump to this role

Requires programming knowledge and a lot of hard work

Type of Job

Once you learn the fundamentals it is quite iterative afterward

Requires a lot of Research and Development

Concerned about the Payscale

Moderately paying at par with other IT and software jobs

Highly-paid because of the skills and talents required

Love Creativity

Yes requires a high amount of creativity

Requires more hard work than being creative

Analytical

Required

Required

Fond of Statistics

The best job for you

Need in small scale

Want to work with Algorithms

Not suitable for you

Most suitable for you

Willing to take an intellectually taxing job

Not suitable for you

This is the most suitable job

Time and Investment in Learning

Very less time required

Need a lot of time and investment in learning but provides high returns

Adaptation

Needs less adaptive nature

Needs more adaptive nature to the newer technologies

Final Thoughts :

In a nutshell, the statistical study of business data is business analytics and data study that uses technology, algorithms, and statistics in data science. Business analytics professionals will break data science into fresh chunks at the same time when a program is in progress. This means you can choose to become a business analytics person or a data science expert.

The choice is yours depending on your skills and interest. Both areas have a wide scope for learning and offer great career opportunities.

Originally posted here

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